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Elevate Your Property's Online Presence: A Guide to Google My Business

In the digital age, enhancing your property's visibility online is essential. 

Pridebnb introduces you to a powerful tool for property managers – Google My Business (GMB). This free service empowers you to showcase your properties on Google Search and Maps, interact with customers, manage your profile, and monitor your online presence. Google disseminates business listings across its search platforms, offering users comprehensive and up-to-date information about various locations.

google my business directory

Why Should You List Your Property on GMB?

1. A Virtual Business Card:
  • GMB allows you to provide potential guests with all the essential information about your property. By claiming your Business Profile, you can display details like your property address, website, phone number, and business hours to customers searching for your services online.
  • Pro Tip: Research shows that 1 in 3 people perform a smartphone search before making a decision, and 97% of consumers check a company's online presence before visiting. GMB helps you cater to this trend.
2. Unlock Valuable Insights:
  • Listing your property on GMB can improve its organic search ranking, leading to increased traffic, bookings, and exposure on Google.
  • The GMB Insights panel allows you to analyze customer engagement data, including the number of views your listing receives, where customers find your listing, customer actions after viewing your listing, and other interactions your GMB listing has with potential guests.

3. Reach a Wider Audience:
  • For Airbnb/VRBO/Pridebnb property managers, a commercial listing on GMB is a game-changer. Regularly update your profile with fresh photos, special offers, and promotions to ensure potential guests find everything they need when browsing your property.
  • Pro Tip: Businesses with more than 100 images receive 520% more calls and 35% more click-throughs to their websites than businesses with fewer photos.

Getting Started on Google My Business:

Step 1 – Sign Up:
  • Visit google.com/business and create a Google Account for your property if you're new to the platform.
  • Ensure you use an email address clearly associated with your property. Fill out the requested information about your business as accurately as possible, including the business name, address, category, and your contact details.

Step 2 – Verify Your Property:
  • Google will send you a postcard with a verification code to confirm the existence of your property and your ability to receive mail at the address provided.
  • Enter this code into the system upon receipt to verify and publish your profile. Postal verification may take up to 10-14 days.

Step 3 – Manage Your Listing:
  • Once verified, your property will appear in Google local results. Take this opportunity to update and complete your business listing.
  • Include a detailed property description with essential keywords.
  • Upload professional photos or videos that accurately represent your property.
  • Specify your business hours or the times you can be reached.

Enhancing Your Map Pack Rankings:
  • Encourage guests to leave reviews on your GMB page and set up a "one-click" review link.
  • Establish your business information on other websites to improve local SEO.
  • Include a link to your GMB listing on your property's website.

Final Thoughts on Listing Your Pridebnb Property on Google My Business:

Utilizing Google My Business is about increasing visibility, boosting direct bookings, and establishing credibility. A verified and optimized GMB profile has a higher chance of appearing in top search results, contributing to your property's overall online rank.

Stay Updated with Google's Features:

Google now allows you to post brief status updates about your property on your GMB listing, akin to social media posts. These updates can appear alongside search results for your property, keeping potential guests informed about your latest offerings.

By following these steps, your property will be prominently featured among coveted Google My Business listings when travelers search for accommodations in your area.

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